About me

Featured work

More work

Get in touch

About me

Featured work

More work

Get in touch

Hello! I'm Ruby,
Product Designer and Researcher.

I'm Ruby,
Product Designer
and Researcher.

Hello! I'm Ruby,
Product Designer and Researcher.

Explore my journey, my work, and how I turn problems into beautiful, effortless digital solutions.

Featured Work

A glimpse into my favorite projects

Rethinking Uppsala Bicycle Garage

Service Design

A comprehensive revamp through user research, design workshops, and more.

A comprehensive revamp through user research

Fidotrack Gamification

User Centered Design

Optimized call center management, streamlined communication, and enhanced employee engagement.

Optimized call center management and enhanced employee engagement.

The Buzz Band

Embodied Interactions

Wearable tech fostering social connection and meaningful music education.

Research Showcase

Analyzing E-Commerce

CX Research

Addressing the issue of choosing multiple color variations and quantities prior to cart addition

Carrying Memorabilia from Home to Abroad

MASTERS THESIS

An investigative research to provide migrants ways of protecting valued mementos

Discover more

My Projects

About myself

Hello! I'm Ruby, Product Designer and Researcher.

I'm Ruby,Product Designerand Researcher.

Hello! I'm Ruby, Product Designer and Researcher.

Explore my journey, my work, and how I turn problems into beautiful, effortless digital solutions.

Explore my journey, my work, and how I turn problems into beautiful, effortless digital solutions.

Explore my journey, my work, and how I turn problems into beautiful, effortless digital solutions.

Featured Work

A glimpse into my favorite projects

Rethinking Uppsala Bicycle Garage

Service Design

Fidotrack Gamification

User Centered Design

The Buzz Band

Embodied Interactions

Research Showcase

Analyzing E-Commerce

CX Research

Carrying Memorabilia from Home to Abroad

MASTERS THESIS

Discover more

Hello! I'm Ruby,
Product Designer and Researcher.

I'm Ruby,
Product Designer
and Researcher.

Hello! I'm Ruby,
Product Designer and Researcher.