Case Study

Gamifying Call Center Workforce Engagement
From Fidotrack to Alvaria: A Transformation Journey
User Centered Design

Client: FidoTrack Gamification (Present Alvaria Motivate)
Project Date: 2016 - 2022
My Role: Lead UI/UX Designer of a multidisciplinary team

Client:
FidoTrack Gamification
(Present Alvaria Motivate)

Project Date:
2016 - 2022

My Role:
Lead UI/UX Designer of a multidisciplinary team

All data and copyrights related to the fidotrack redesign case study belong to Alvaria. © 2023 Alvaria. All rights reserved.

Please note that, due to copyright restrictions, I am unable to provide detailed screens or visual representations of the project.

About this project

FidoTrack's gamification platform was designed to enhance the engagement of call center employees. The innovative user interface and motivational strategies have ignited inspiration and self-improvement, fostering a culture driven by ambition and continuous development.

Fidotrack's transformation into Noble, and subsequently Alvaria, showcases a remarkable evolution. Witnessing the growth and rebranding of the company has been truly inspiring.

This project remains a personal favorite, showcasing my expertise and providing invaluable industry knowledge in design. I wintnessed firsthand how design solutions leveraged the clients to drive performance, reduce turnover, and create a culture of success. With features such as instant competition creation, public recognition leaderboards, gamified training programs, and dynamic goal setting, Alvaria Motivate empowered the workforce to reach new heights.

The challenge

FidoTrack required a comprehensive redesign to create a user-friendly and visually appealing platform.


The goal was to address the low engagement and high attrition rates prevalent in call centers.

Technical constraints and the need to align with business goals added complexity to the project. Understanding the unique needs of different generations in the workforce was vital.


FidoTrack required a comprehensive redesign to create a user-friendly and visually appealing platform.


The goal was to address the low engagement and high attrition rates prevalent in call centers.

Technical constraints and the need to align with business goals added complexity to the project. Understanding the unique needs of different generations in the workforce was vital.


FidoTrack required a comprehensive redesign to create a user-friendly and visually appealing platform.


The goal was to address the low engagement and high attrition rates prevalent in call centers.

Technical constraints and the need to align with business goals added complexity to the project. Understanding the unique needs of different generations in the workforce was vital.


Solution

Through user research and iterative design processes, we created a engaging gamification platform. The solution involved designing modular components such as dashboard widgets, learning management systems, and gamified features including games, level up mechanics, badge systems, leaderboards, and token shops. The user-centric approach ensured seamless integration and enhanced engagement.

Client Testimonials

Client Testimonials

  1. Sekure Merchant Solutions

"I looked at all the major gamification providers and Alvaria Motivate was by far the best solution we found in the market. Their product is the most feature robust and they totally understand the call center industry."
Matt Coffey, General Manager, Technical Projects,
Sekure Merchant Solutions

Agent Retention Benefit

A significant effect on agent turnover – a staggering net effect of 62%.
This was in large part due to leveraging WFM data and Alvaria Motivate.

Profitability & Productivity Benefit

Revenue and profitability broke record highs. Within three months, Sekure Merchant Solutions was achieving greater revenue and profitability than ever before.

Explore Detailed Outcomes
  1. BC Services

BC Services selected Noble Gamification to help decrease agent attrition. They liked the system’s ease of use, reporting capabilities, and agent motivation tools.

System Features

Streamlined UI

  • Engage team members and business users across the company at the right level.

  • Getting everyone involved is critical to move from Usage and Adoption to true Engagement with the platform and with the organization.

Public interface - TV leaderboard

  • Eliminates the need for a Whiteboard and manual monitoring.

  • Refreshes in near real-time to encourage the intended behavior.

Player interaction

  • Compete in Competitions 

  • Engage with Peers 

  • Be rewarded with prizes 

  • Have Weekly Goals 

  • Participate in Coaching Session(s) 

  • Level up 

Supervisor UI

  • Monitor agent goal progress 

  • Initiate Competitions 

  • Coach agents 

  • Level up 

  • Generate and assign lesson content to agent(s) 

  • Administer surveys & quizzes 

Business Manager UI

  • Coach Agents 

  • Reach Out with recognition 

  • Monitor Agents & Supervisor goals 

  • Monitor Normalization factors 

  • Campaign and Sector Reporting 

  • Set Redemption Events 

  • Evaluate Coaching effectiveness 

Enterprise Supervisor UI

  • Macro & detail view of all organizational game mechanics 

  • Break out by Sector 

  • Use “Reach-outs” to engage specific employees 

  • Establish and set performance Triggers 

The Design Process


UI Research and Heuristic Evaluation
Collaborated with the founder and conducted UI research and heuristic evaluations to understand user needs and identify areas for improvement.

UI Research and Heuristic Evaluation
Collaborated with the founder and conducted UI research and heuristic evaluations to understand user needs and identify areas for improvement.
Competitor Analysis
Analyzed competitors to gain insights, identify trends, and gather inspiration for innovative solutions.
Competitor Analysis
Analyzed competitors to gain insights, identify trends, and gather inspiration for innovative solutions.
Ideation and Sketching
Generated ideas through brainstorming, wireframing, and sketching, incorporating feedback from call center managers and applying design thinking principles.
Ideation and Sketching
Generated ideas through brainstorming, wireframing, and sketching, incorporating feedback from call center managers and applying design thinking principles.
Design Development
Created high-fidelity mockups and refined the user interface, involving iterative feedback loops and usability testing to ensure a seamless user experience.
Design Development
Created high-fidelity mockups and refined the user interface, involving iterative feedback loops and usability testing to ensure a seamless user experience.
Implementation and Success
Worked with the development team to implement the finalized designs successfully, resulting in improved user satisfaction, increased efficiency, and positive feedback from call center managers.
Implementation and Success
Worked with the development team to implement the finalized designs successfully, resulting in improved user satisfaction, increased efficiency, and positive feedback from call center managers.

The transformation of UI

FidoTrack - Year 2015
FidoTrack Rebranded - Year 2016
Noble Systems - Year 2018
Alvaria Motivate - Year 2021

All data and copyrights related to the fidotrack redesign case study belong to Alvaria. © 2023 Alvaria. All rights reserved.

Please note that, due to copyright restrictions, I am unable to provide detailed screens or visual representations of the project.

© 2023 All Rights Reserved.

© 2023 All Rights Reserved.

© 2023 All Rights Reserved.